In January 1972, we originally used SMILEY® and ‘’Take the Time to Smile’’ to highlight feel-good stories in a host of Europe’s leading newspapers. Spreading good news and happiness & positivity was our antidote to bad news and SMILEY® became a simple reminder that everything will be ok in the end. Today, SMILEY® powers its message of positive journalism through SMILEY® News, shining a light on everyday heroes doing exceptional work in their local communities to support charities and non-profit organisations.
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